AirAsia’s #TakeMeBackAirAsia Campaign Hits Billboards

AirAsia’s #TakeMeBackAirAsia Campaign Hits Billboards

AirAsia’s #TakeMeBackAirAsia social media campaign has been brought to life thanks to six West-Australian instagrammers, who now have their ‘Baligrams’ featured on billboards across Perth.

The winners were chosen as part of a search to find the company’s newest Instagram creative directors, at the same time helping to encourage travellers to visit Australian holiday favourite, Bali.

AirAsia head of brand Rudy Khaw said, “Hundreds of thousands of eyes will be on these amazing photos, with a goal to inspire more Aussies to book their very own Bali experience.”

“Being able to embrace and showcase the content our guests create helps to tell an authentic Bali story through the everyday travellers eyes. After all, it’s often our guests who know a destination best. We’re excited to be able to showcase their inspiring work across Perth.”

The winning photos are currently being featured on billboards across Perth including the CBD. AirAsia also awarded one lucky winner with return flights to Bali.

 




Please login with linkedin to comment

AirAsia

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]