AirAsia’s #TakeMeBackAirAsia Campaign Hits Billboards

AirAsia’s #TakeMeBackAirAsia Campaign Hits Billboards

AirAsia’s #TakeMeBackAirAsia social media campaign has been brought to life thanks to six West-Australian instagrammers, who now have their ‘Baligrams’ featured on billboards across Perth.

The winners were chosen as part of a search to find the company’s newest Instagram creative directors, at the same time helping to encourage travellers to visit Australian holiday favourite, Bali.

AirAsia head of brand Rudy Khaw said, “Hundreds of thousands of eyes will be on these amazing photos, with a goal to inspire more Aussies to book their very own Bali experience.”

“Being able to embrace and showcase the content our guests create helps to tell an authentic Bali story through the everyday travellers eyes. After all, it’s often our guests who know a destination best. We’re excited to be able to showcase their inspiring work across Perth.”

The winning photos are currently being featured on billboards across Perth including the CBD. AirAsia also awarded one lucky winner with return flights to Bali.

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