Air Rescue is back for a fourth series, premiering on Wednesday 30 November at 8pm on Channel 7. Air Rescue is an observational documentary (ob-doc) capturing the dramatic rescues performed by the Westpac Lifesaver Rescue Helicopter Service (WLRHS), which has had an iconic 43 year partnership with Westpac.
Westpac worked with partners MediaCom and Sydney based production company Fredbird Entertainment to produce the prime time series which has previously received an average national viewership of well over one million people per episode in the past three seasons.
Viewers will witness the work of the service through the eyes of the much-loved WLRHS crew members, as they help ordinary Australians in extraordinary circumstances.
Series four will include real-life rescue stories from bases across Australia with episodes featuring an extreme mountain climber who takes a harrowing fall, some keen fisherman whose boat ends up capsized off the NSW coast, and crew members trawling snowy terrain to locate missing bushwalkers.
Martine Jager, chief marketing officer, Consumer Bank at Westpac Group, said Air Rescue highlights to millions of Australians the tireless work of the oldest civilian search and rescue service in Australia.
“Westpac has supported the Westpac Lifesaver Rescue Helicopter Service since its inception in 1973, with no one ever having to pay to be rescued since that time.
“At Westpac, we’re incredibly proud of our involvement with the service and other initiatives it has generated, such as the Schools Program, which was developed to educate primary school students about the Service and its importance to Australian communities.
“Approaching our third century in business, and as Australia’s oldest company, Westpac is proud to support all Australians alongside the service, and Air Rescue is another way we can showcase the amazing work the crew do each day,” Jager said.
In 2016, Air Rescue will continue to innovate with the latest filming technology, including Go-Pros and drones. New high-action slow-motion and time-lapse capabilities will showcase the breathtaking locations that surround the crews and their bases.
Gemma Hunter, global executive creative director and head of MediaCom Beyond Advertising in Australia, added, “Now airing in 91 territories, MBA looks forward to bringing the Westpac Lifesaver Rescue Helicopter Service into homes all over the world.
“Westpac’s unequalled support of the Westpac Lifesaver Rescue Helicopter Service is a global benchmark for community support and for MBA to share the incredible stories of the men and women who work for and with the service is an absolute privilege and an honour.”
Since its launch in November 2013, Air Rescue has been awarded an array of accolades from international, regional and local bodies including a Silver Pencil at The One Show, being Highly Commended at the 2013 Festival of Media Asia Awards, a finalist in the 2014 Spikes Asia, a Silver award winner at the 2014 BEfest Awards and winner of Australian Banking & Finance Magazine’s Campaign of the Year.
Westpac has supported the WLRHS since its inception in Sydney in 1975. The national fleet has now expanded to include 17 helicopters flying from 13 bases as well as two rescue boats based in the Northern Territory and Victoria.
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