Air New Zealand has released the most recent instalment in its successful ‘Meanwhile in… New Zealand’ campaign – a unique take on the famous Tortoise and Hare fable, which adds another hero – the legendary landscape of New Zealand.
The mountain biking themed video, showcasing the beauty of New Zealand’s South Island as a summer destination follows the airline’s heart-warming Christmas video, which was viewed more than 1.1 million times in the two weeks following its release.
Air New Zealand General Manager Australia Leanne Geraghty says cycling is the fastest-growing participation sport for Australians and New Zealand is the perfect destination for cycling.
“New Zealand ticks all the boxes for cycle enthusiasts with more than 2,500 kilometres of pristine and diverse cycle ways to explore. Air New Zealand and our alliance partner Virgin Australia operate an average of 200 flights across the Tasman a week connecting the Australian traveller to 25 destinations around New Zealand.”
The Meanwhile in New Zealand campaign showcases what is happening in New Zealand right now, encouraging more Australians to tick New Zealand off their bucket list and visit now.
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]