Air NZ Goes Rad With Cool ‘Tortoise & Hare’ Biker Campaign
Air New Zealand has released the most recent instalment in its successful ‘Meanwhile in… New Zealand’ campaign – a unique take on the famous Tortoise and Hare fable, which adds another hero – the legendary landscape of New Zealand.
The mountain biking themed video, showcasing the beauty of New Zealand’s South Island as a summer destination follows the airline’s heart-warming Christmas video, which was viewed more than 1.1 million times in the two weeks following its release.
Air New Zealand General Manager Australia Leanne Geraghty says cycling is the fastest-growing participation sport for Australians and New Zealand is the perfect destination for cycling.
“New Zealand ticks all the boxes for cycle enthusiasts with more than 2,500 kilometres of pristine and diverse cycle ways to explore. Air New Zealand and our alliance partner Virgin Australia operate an average of 200 flights across the Tasman a week connecting the Australian traveller to 25 destinations around New Zealand.”
The Meanwhile in New Zealand campaign showcases what is happening in New Zealand right now, encouraging more Australians to tick New Zealand off their bucket list and visit now.
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