Air NZ Goes Rad With Cool ‘Tortoise & Hare’ Biker Campaign

Air NZ Goes Rad With Cool ‘Tortoise & Hare’ Biker Campaign
SHARE
THIS



Air New Zealand has released the most recent instalment in its successful ‘Meanwhile in… New Zealand’ campaign – a unique take on the famous Tortoise and Hare fable, which adds another hero – the legendary landscape of New Zealand.

The mountain biking themed video, showcasing the beauty of New Zealand’s South Island as a summer destination follows the airline’s heart-warming Christmas video, which was viewed more than 1.1 million times in the two weeks following its release.

Air New Zealand General Manager Australia Leanne Geraghty says cycling is the fastest-growing participation sport for Australians and New Zealand is the perfect destination for cycling.

“New Zealand ticks all the boxes for cycle enthusiasts with more than 2,500 kilometres of pristine and diverse cycle ways to explore. Air New Zealand and our alliance partner Virgin Australia operate an average of 200 flights across the Tasman a week connecting the Australian traveller to 25 destinations around New Zealand.”

The Meanwhile in New Zealand campaign showcases what is happening in New Zealand right now, encouraging more Australians to tick New Zealand off their bucket list and visit now.

Please login with linkedin to comment

Heston Blumenthal The Fat Duck

Latest News

“Don’t Drink & Start A League!”: Heineken Trolls European Super League
  • Marketing

“Don’t Drink & Start A League!”: Heineken Trolls European Super League

A failed bid to start a breakaway European football league has drawn criticism from a headline sponsor of the UEFA Champions League, with witty social creative. With news emerging yesterday that at least half of the 12 football teams across Britain and Europe had backflipped on their decision to join the European Super League, Heineken […]

by B&T Magazine

B&T Magazine
SodaStream Enlists Randi Zuckerberg For Earth Day Campaign, ‘Don’t Just Share, Care’
  • Campaigns

SodaStream Enlists Randi Zuckerberg For Earth Day Campaign, ‘Don’t Just Share, Care’

SodaStream has launched its 2021 Earth Day campaign, ‘Don’t Just Share, Care’, which stars Randi Zuckerberg in an ad calling for consumers to show they actually give a sh*t about the world. In SodaStream fashion, the brand shares important environmental messages in a humorous way, with Zuckerberg calling on people to not only virtually care […]

As Research Shows Australians Only Wear Half Their Wardrobes Regularly, Levi’s Urges Aussies To ‘Buy Better, Wear Longer’
  • Campaigns
  • Marketing

As Research Shows Australians Only Wear Half Their Wardrobes Regularly, Levi’s Urges Aussies To ‘Buy Better, Wear Longer’

Levi’s, the leader in denim, has released its latest research on apparel consumption in Australia. The research was commissioned to coincide with the launch of its Buy Better, Wear Longer campaign, a global initiative to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption. The key findings are as […]

Chanel’s Attempt To Ban Huawei Logo Thrown Out Of Court
  • Media

Chanel’s Attempt To Ban Huawei Logo Thrown Out Of Court

Luxury fashion brand Chanel has lost its long-running trademark battle with Huawei, after an EU judge ruled the two logos “are not similar”. The court case dates back to 2017, when Chanel filed a ‘notice of opposition’ after Huawei had added to register its trademark with the EU. The logo in question from Huawei is […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Four Pillars, Qantas Release Centenary Gin
  • Marketing

Four Pillars, Qantas Release Centenary Gin

Four Pillars and Qantas have released a uniquely Australian gin to commemorate the centenary of the national carrier. The QF100 gin traces its roots back to Longreach, the birthplace of Qantas, and features botanicals sourced from the central western Queensland region. Four Pillars co-founder and distiller Cameron Mackenzie said he wanted to create a gin […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Wednesday TV Wrap: Lego Masters Top Performing Entertainment Third Night In A Row Despite Viewer Drop
  • Media

Wednesday TV Wrap: Lego Masters Top Performing Entertainment Third Night In A Row Despite Viewer Drop

Lego Masters and Masterchef both again experienced a nightly drop-off, though at less extreme rates than on Tuesday. While Lego Masters dropped by 16,000 from Tuesday night to reach 766,000 viewers, it was again the top-performing entertainment show for the third night in a row since its premiere. Last night’s episode was a ‘night before Christmas’ spectacular […]

by B&T Magazine

B&T Magazine
ThinkNewsBrands Shifts To Roy Morgan, Drops emma, For Readership Data
  • Media

ThinkNewsBrands Shifts To Roy Morgan, Drops emma, For Readership Data

ThinkNewsBrands has today announced the appointment of Roy Morgan to oversee news readership measurement from 1 July. As part of this decision, emma will be retired. ThinkNewsBrands said the decision to shift came after it had listened to the industry and acknowledged the need to implement a single unified readership metric for total news, produced by one entity rather than […]

Clems Melbourne’s Jonny Berger Joins CHEP As Managing Partner
  • Media

Clems Melbourne’s Jonny Berger Joins CHEP As Managing Partner

CHE Proximity has announced the appointment of Jonny Berger as managing partner, moving within the Clemenger Group to join CHEP from Clemenger BBDO Melbourne. With almost 20 years of experience, Berger joins the executive team in Sydney leading the Samsung account. Justin Hind, CEO at CHE Proximity said, “Jonny is a key senior addition to […]

Senior man wearing a protective mask and using a phone at home, during COVID-19 pandemic.
  • Media

The Number Of Australians Aged Over 75 On Social Media Doubled In 2020

Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]

by B&T Magazine

B&T Magazine
Samsung Ads Bolsters Australian Presence With Three New Hires
  • Media

Samsung Ads Bolsters Australian Presence With Three New Hires

Samsung Ads Australia has confirmed the appointment of three new key members of its expanding Sydney-based team, including Laura Wall [pictured] ex-Shopper Media Group, Luke Fox ex-BBC Global News, and Sharon Miranda ex-News Corp. This announcement follows the appointment of Alex Spurzem as General manager in July 2020. Samsung Ads Australia began its soft launch […]

Starcom Wins Tourism Tasmania’s Media
  • Media

Starcom Wins Tourism Tasmania’s Media

Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media. Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller. Emma Terry, chief marketing officer, Tourism Tasmania said: […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]

Zenith Names Sarah Heitkamp As Head Of Strategy & Planning
  • Media

Zenith Names Sarah Heitkamp As Head Of Strategy & Planning

Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]

Concept of work support human resources in the network.
  • Partner Content

How Brands And Retailers Can Create A Personalised Customer-First Experience

There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]

Partner Content

by B&T Magazine

B&T Magazine