The Australian Influencer Marketing Council (AiMCO) reached a record number of member sign-ups in October, with nine new businesses joining the organisation.
The figure represents the highest number of new partners the organisation has welcomed in a one-month period since its 2019 inception, reflecting a 15% rise in member growth since the start of the new financial year and taking AiMCO to more than 100 members.
The latest AiMCO members include agencies Sabrands, Jack Nimble, Eleven PR, Spawnpoint Media, Ogilvy PR, One Daydream, RISER Collective, Red Yolk, and Poem Group.
Sabrands social and digital marketing coordinator Kelly Tan said: “Influencer marketing has transformed the marketing landscape, providing brands with a powerful way to connect with their audience by sharing authentic stories that truly resonate. We are really pleased to be joining AiMCO and connecting with like-minded members across their network to continue delivering a best practice approach to influencer content for our brand.”
Jack Nimble social and content lead, Sarah Graham said: We’re thrilled to join AiMCO and become part of a community that’s shaping the future of influencer marketing in Australia. The growth of influencer and creator-led content at Jack Nimble has been remarkable, and we look forward to collaborating with the AiMCO network to elevate best practices and continue driving meaningful, authentic campaigns.”
Poem general manager, Rhania Farah said: “We have supported AiMCO since its inception and recognised its industry significance. Poem has long been active in influencer marketing, so we’re excited to collaborate with its broader network. Winning ‘Influencer Campaign of the Year’ at the Mumbrella Awards this year reflects our passion for innovation within the space. We’re eager to keep pushing the industry forward, evolving with it, and enjoying the journey”.
Red Yolk director, Jonathan Tran said: “Influencer marketing in Australia has seen a meteoric rise, with no other form of content able to tell a brand’s story quite like it. We’re incredibly excited to join AiMCO and be part of an organisation shaping best practices and standards for this evolving industry.”
Eleven PR social client partner, Emma-Jaye said: “We are excited to become members of the AiMCO community. We have experienced exponential growth in the role of influencers and creators across our diverse client mix and believe it is important now more than ever to harness the power of influence to deliver on business outcomes.”
RISER founder and managing director, Felicity Grey said: “As Australia’s first mass influencer sampling platform, RISER is proud to join AiMCO and align with a community that shares our dedication to shaping the future of influencer marketing. This partnership feels like a natural fit as RISER continues to lead in connecting brands with micro-influencers at scale, and we’re excited to collaborate with AiMCO to drive innovation and elevate best practices across the industry.”
Spawnpoint Media CEO, Jordan Barclay said: “Spawnpoint Media and its catalogue of top gaming talent is excited to see how AIMCO brings credibility, safety and legitimacy to the influencer market and brand partnerships, providing value to all parties involved.”
AiMCO managing director, Patrick Whitnall, said: “The recent record new memberships reflect the rise of AiMCO in the industry and our dedication to providing value for our members. Since our inception, our mission has been to elevate influencer marketing best practice in Australia and we’re continually delivering on this commitment. The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.
“The influencer marketing industry is constantly evolving – for us as an organisation, our priority is ensuring we’re continuing to provide our members with the most-recent information across all facets of the sector, from algorithms and content best practice, to tax, legal and culture implications. We are constantly at the forefront of the industry, which makes AiMCO membership a very appealing proposition, particularly for brands that want to stay on top of the rapid changes within the sector”.
“We are thrilled with the sheer number of new brands who have joined AiMCO in the past few months, it is a great indicator of the trajectory of Australia’s influencer marketing sector”.
The latest members join several leading Australian agencies and brands that have partnered with AiMCO in 2024, including Subway, furniture company Koala, global travel platform Klook, talent management agency Mushroom Connect, and gaming agency Click Media.
