B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: AIC Launches Innovative Career Platform For Australian Media, Advertising & Creative Industries
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > AIC Launches Innovative Career Platform For Australian Media, Advertising & Creative Industries
Advertising

AIC Launches Innovative Career Platform For Australian Media, Advertising & Creative Industries

Staff Writers
Published on: 10th January 2024 at 8:15 AM
Edited by Staff Writers
Share
4 Min Read
Businesswoman handshake and business people. Successful business concept.
SHARE

Advertising Industry Careers (AIC) is set to revolutionise the way talent connects with employers in the Australian advertising, creative, and media industry.

The Innovative Career Platform, launching today, is poised to become the go-to destination for both job seekers and organisations in these dynamic sectors.

AIC offers a unique space where candidates can seamlessly explore potential employers and diverse career paths while providing organisations with an effective platform to showcase their employer brand and advertise job opportunities. With participation from some of Australia’s most prominent brands, agencies, broadcasters, and industry bodies, the platform is already gaining traction as a preferred destination for talent acquisition in the industry.

Shortly after launch, AICs first TVC will hit the airways via Network 10 and Ten Play. The campaign, titled “It’s not who you know, it’s knowing where to go,” conveys the message that spending time on AIC will help candidates understand who’s who in the industry and how to open the door to new opportunities.

The website also features a free Career Match tool, purpose-built for the industry. Following a short quiz, candidates will be sent a personalised report discussing aspects of their personality and which of 162 of the most sought-after occupations in the industry they are most likely to resonate with.

Key Features of Advertising Industry Careers:

Comprehensive Employer Branding:

Companies can promote their employer brand extensively, giving potential candidates valuable insights into their workplace culture, values, and opportunities for growth. This in-depth exposure goes beyond the limitations of traditional job boards, allowing organisations to build meaningful connections with potential hires.

Targeted Job Advertising:

The platform allows organisations to advertise their job openings to a highly relevant and engaged audience within the advertising, creative, and media sectors. This targeted approach ensures that job listings reach the right candidates, increasing the likelihood of finding the perfect fit for each role. Candidates can bookmark jobs and create alerts to stay current with who’s hiring in the industry.

Focused Environment for Candidate Exploration:

While traditional job boards fulfil an important need, they can be overwhelming. Advertising Industry Careers provides a less busy and more focused environment where candidates can spend quality time getting to know potential employers and making informed decisions about their career.

Strategic Partnerships:

To further enhance its reach, Advertising Industry Careers has formed one of its first strategic partnerships with Paramount. This and other partnerships will be leveraged over the coming months and years to attract top-tier candidates and solidify the platform’s position as the premier hub for talent in the advertising, creative, and media industries.

“Advertising Industry Careers transforms the way professionals and organisations connect in our industry. Choosing where to work is a major decision that impacts people’s lives and can’t be taken lightly. Our aim is to provide a space where candidates can get a really good feel for an organisation before they apply. We’re also providing space for organisations with truly great cultures to show it off – we want them attracting the best people,” said Adam Elliott, CEO of Advertising Industry Careers.

“Our strategic partnership with Paramount underscores our commitment to bringing together the best talent and the most innovative organisations in the Australian advertising, creative, and media landscape. We’re excited about the possibilities that lie ahead,” he added.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: aic
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?