AIA Australia Signs Wellbeing Deal With North Melbourne Football Club

AIA Australia Signs Wellbeing Deal With North Melbourne Football Club
SHARE
THIS



Life and health insurance providers AIA Australia will provide North Melbourne members with ways to lead healthier lifestyles and offer a raft of existing benefits and rewards as part of its commitment to champion Australians to lead healthier, longer and better lives.

North Melbourne CEO, Ben Amarfio, said the partnership would focus on giving back to the club’s members and fans and helping improve general health and wellbeing.

“Our club values align very closely to those of AIA, which makes the partnership a perfect alignment for us,” said Amarfio.

“At North, our purpose is to galvanise the North community and bring them joy. We’re passionate about our communities and together with AIA we want to provide our people with the right tools to greatly improve their lives.

“We have some exciting opportunities in the works for our members, supporters, players, staff and other commercial partners which will see us being able to offer amazing value and benefits centered around health and wellbeing.

“We can’t wait to get stuck into it. Our whole team is thrilled to be partnering with AIA and we look forward to strengthening our relationship over the coming years.”

AIA Australia and New Zealand CEO and managing director, Damien Mu, echoed Amarfio’s comments.

“The partnership will play an important role in drawing awareness to the impact small changes can have on long-term health,” he said.

“Our dream is to champion Australia and New Zealand to be the healthiest and best protected nations in the world and we’re excited to be taking this step with the North Melbourne Football Club.

“We hope to inspire Roos’ fans, along with the broader community, to take those small steps towards living a healthier, longer, better life. Because what benefits fans and clubs in turn benefits society – by creating this shared value we’ll help transform Australia’s health and wellbeing.”

AIA Vitality is AIA’s global science-backed health and wellbeing program that supports and incentivises members to understand and improve their health and be financially rewarded for doing so.

The program is available to all AIA Australia Health Insurance customers.

 

Please login with linkedin to comment

AFL aia australia north melbourne

Latest News

Klarna Launches Carbon Footprint Insights For 90 Million Customers
  • Marketing

Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Will AR Get Rid Of Shop Changerooms?
  • Technology

Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]