YouTube TV won its first Technical Emmy for its “Views” set of features that let users see sports highlights key plays, player stats and game scores.
The gong in question was the snappily titled “AI-ML Curation of Sports Highlights.” Views automatically creates highlights from key moments of sporting fixtures shown live on YouTube TV.
Currently, the service is only live in the US and covers baseball, basketball, American football, hockey, soccer and golf.
“Thank you to the Academy for this recognition to Google. This is YouTube TV’s first ever Technology & Engineering Emmy Award, and we couldn’t be more proud of our team’s work on delivering Views for our members,” said Kathryn Cochrane, YouTube TV’s group project manager in a blog post.
“Views came out of a team brainstorm about five years ago and launched about a year after YouTube TV,” Cochrane added.
“A lot of our viewers are devoted sports fans, and we found that when they watch sports, they aren’t just looking at what’s on the big screen. They were also actively on their phones, finding more details such as stats for their fantasy football league, updates from other games, and more, all to enhance what they were already watching.”
The Views suite of features works across Connected TVs and mobile devices, though there is also a Fantasy Football view on mobile that lets users link their Fantasy Football accounts to YouTube TV 1 allowing them to see how their team is performing in real-time.
There are currently no plans to bring YouTube TV to Australia but the tech certainly demonstrates what is possible with Connected TVs from a technical and brand tie-in perspective. A similar NRL tipping integration would be huge for Nine and Foxtel, for example.
