Agoda has appointed Chorev (pictured below), previously VP of marketing at Agoda, as CMO.
He will now oversee all of Agoda’s global marketing functions as part of his expanded portfolio, including performance marketing, CRM, pricing and loyalty, brand marketing and consumer public relations.
Agoda CEO & President John Brown said: “Ittai’s appointment as CMO reinforces our commitment to innovating the way people travel and using technology to enhance the overall customer experience.
“Ittai has deep expertise in scientific marketing and as CMO his approach will be to apply that same scientific, measurable vigour across the marketing disciplines to help continue Agoda’s growth in both our core Asia markets and beyond.”
Prior to his role at Agoda, Chorev was the co-founder of Qlika, a startup specializing in online marketing optimization, which was acquired by Booking Holdings Inc. in 2014.
He subsequently joined Agoda and held several roles leading teams including data science and PPC.
Chorev said: “At Agoda, we have been hugely successful in how we have used technology to optimize our marketing offer and drive real business results.
“It’s exciting to work for an organization that is willing to take risks and innovate, and I am looking forward to extending these learnings across our marketing channels in Agoda to continue this success.”
He added: “Only by constantly testing and refining we will continue to stay ahead of our competition and achieve our global growth ambitions.”
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