McCann Melbourne has confirmed that AGL Energy Limited (AGL) will move its media account from Maxus to McCann following the successful transition of AGL’s creative work at the start of the year.
As part of an organisation-wide focus on improving productivity, AGL has worked with McCann to develop an integrated team that will increase the efficiency and effectiveness of its advertising spend.
The new agreement tops a successful 12 months in which McCann has focused on integrating media into the agency’s full-service offering. McCann has also picked up media responsibilities for Melbourne Airport, Melbourne University (brand) and two soon-to-be-announced clients, as well as key tactical media campaigns for BIC and Kikki K.
AGL GM of marketing & retail customers Mark Brownfield said: “Our customers’ needs and media consumption habits are rapidly changing and we felt it was time for a fresh set of eyes to look at our business. McCann’s integrated proposition is compelling and we are genuinely excited about what we can achieve together.”
McCann Melbourne MD Adrian Mills (pictured above) added: “To see creative, media and digital teams working together and delivering integrated, intelligent and client-focused responses, is an absolute delight. Most excitingly, not only are we now able to present and execute an integrated response, with the combined resources of McCann and UM, we have enough data to accurately predict response rates and in some cases, the incremental margin after marketing.”
McCann Melbourne head of strategy & media David Phillips said: “We’re delighted that the work we’ve put into building the right integrated approach to optimise our clients’ creative and media investments is paying off. Our approach not only ensures efficiency of spend and enhanced accountability, but it also enables our clients to spend less time project managing agencies, and more time thinking strategically about their organisation’s marketing challenges.”
The appointment comes on the back of a range of senior hires at McCann that include Anita Deutsch as executive director, Matt Lawson as creative director and Ross Dougall as senior strategist.
McCann will be managing all campaign planning, media strategy and optimization, with backend buying handled by IPG partner agency UM.
Nielsen estimates the main media spend for AGL in the year to June 2015 at $15.7m.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]