The Age’s Socialist Hipster Outed As A Billionaire Trust-Fund Kid

The Age’s Socialist Hipster Outed As A Billionaire Trust-Fund Kid
SHARE
THIS



It’s been revealed the young man that duped Melbourne’s The Age (and the world) last week with tales of extreme hipsterism is actually the grandson of one of Australia’s wealthiest men.

Last week, Samuel Hains fessed-up that the article the newspaper ran on him was actually a hoax that saw the journalist, who was in on the whole thing, sacked.

You can read the original offending article here.

Screen Shot 2016-07-15 at 10.43.09 AM

However, The Guardian is this morning reporting that Hains is the grandson of David Hains, owner of investment firm Portland House Group and the 14th richest person in Australia according to this year’s BRW Rich 200 List with wealth of $2.28 billion.

Even better, the family fortune is now managed by Hains’ children (or young Sam’s parents).

Hain’s fashion stunt, which appeared in The Age’s “Street Seen” section last week became an instant internet success and he was dubbed “the most Melbourne man ever” after describing his personal style as “bucolic socialist with improvised elements (like jazz)”. His style icon was Albert Einstein and “Trotsky in leather”.

“I admire the style of Trotsky in leather, Albert Einstein, John Coltrane,” the smirking Hains said in the interview, adding he likes mixing Kmart basics with his Chanel cape but would never be caught in a “small, inefficient beanie”.

“I’m not only inspired by people, but places and ideas. I spend a lot of time down at the docks and source inspiration from the architecture.”

And it wasn’t just Australia who got duped, the world’s media picked up the interview declaring Hains “the world’s biggest hipster”.

London’s Metro.co.uk said of Hains: “He is spectacular. Not just because of what he happened to be wearing on the day he was interviewed about his street style – dungarees (worn backwards), a black turtleneck, a beret, and a ‘Feeling Myself’ tote bag – but because of the worldview his style, his speech, and his general sense of being embodies.”

Please login with linkedin to comment

Advertising Standards Bureau Interior PartnerReach

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]