Agent99 Team Expands, Announce New Client Wins And Internal Promotions

Agent99 has announced the promotion of two staff members, as well as appointing a new team member off the back of adding two high-profile clients to its portfolio.

Agent99 has for a second year secured the business of leading stationery company Collins Debden, who offer quality and innovative organisational solutions – including diaries, notebooks, personal organisers and planners.

This year, Collins Debden has embarked on an intensive Christmas campaign to promote their 2020 diary range.

Agent99 will be supporting this campaign with strong media relations, targeted influencer outreach strategies and specific product placements.

This campaign is dual fold, as Collins Debden is also celebrating their 200 Year Anniversary of the Collins brand, which will see the agency managing their VIP Bicentennial Event, supported by extensive media and influencer engagement and social media-based competitions.

Collins Debden general manager, Matthew Zec said: “Having previously worked with Agent99 on last year’s campaign, we are very pleased with what they’ve achieved for our brand.

“I’m excited to see what they pull off in 2019!”

The second win, Too Soon To Be Late, is the 20-Year Poetry Project of prominent Australian lawyer, Stewart Levitt.

Drawing on his liberal values, Jewish heritage, and experience as an Australian lawyer, Stewart’s compilation of poetry has been written over twenty years and explores themes associated with his career, including social activism, politics, and human rights.

Following a successful pitch, Agent99 have been tasked with promoting the book, with the strategy centred around hosting book launches and securing targeted media nationally with focuses on the Sydney, Melbourne and Darwin markets, where Stewart’s work is most prominent.

To support Agent99’s growing business and client retention, managing director Sharon Zeev Poole has acknowledged the hard work of her team, promoting two staff members, as well as hiring a new senior account executive.

Nicole Robertson has been promoted to account director, as a strong asset to the agency for over five years.

Robertson will take more of a hands-on role leading clients and staff to allow the agency to focus on strong business growth and development.

Working for the agency for over two years, Amelia Watson has been promoted to account manager, which will see her taking on more responsibility across client accounts in both the B2B and B2C specialty areas.

The latest Agent to join the ranks is senior account executive Emilie Lawson, who’s been welcomed to the team following three years at health and lifestyle agency Cube PR.

Lawson will be supporting the team on their large portfolio of clients and is excited to expand her skills in this market.

Coming off the back of their recent award win, Sharon Zeev Poole (featured image), Agent99’s founder and director said: “This has been our best quarter to date, and we’re delighted to be headed into an exciting time of opportunity and growth, both with our clients and team.

“It’s a real testament to our focus on high-quality results that we’ve been achieving for our clients on a consistent basis.”

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