PR agency Agent99 has announced the addition of three new clients to its portfolio across the beverage and property sectors.
Following a competitive pitch, the agency has been appointed by Tribe Breweries as its agency of choice. Tribe is one of the leading independent and innovative craft brewers in Australasia and is home to the largest number of craft beers in Australia.
Agent99 has been tasked with launching Tribe’s rebrand and future plans into market, developing and executing a comprehensive social media plan, creating content for the new website and releasing growth announcements.
Anton Szpitalak, co-founder and CEO of Tribe, said: “We were impressed by Agent99’s approach and pace, which is very much in line with our thinking. That, coupled with their experience in the beverage and corporate sectors, confirmed that they would be the right fit to progress our agenda.”
Bolstering its property client portfolio, earlier this month Agent99 launched Kohab, the world’s first digital platform, community and marketplace for property co-ownership, into market.
The unique platform aims to address Australia’s housing affordability issue by enabling like-minded buyers to purchase a home together.
The agency has developed an extensive communications campaign for Kohab, which will be rolled out over the coming months to officially launch the brand, educate the market on co-ownership, and raise brand awareness in both the consumer and corporate spaces.
Kohab chief marketing officer Lewis Pullen said: “We’re really pleased to have Agent99 on board. We knew they were the right fit for us from the get-go due to their passion and excitement, and we see them as an excellent extension of our team.”
CityYield, a premiere global agency that specialises in the sale of investment property for rental yield across leading international markets, has also partnered with Agent99.
The business guides investors through the entire international property purchase process across markets such as the UK, Europe and US.
Agent99 will be launching CityYield into the Australian market, showcasing case studies that demonstrate the ease with which investors can capitalise on international property investing.
Sharon Zeev Poole (pictured above), founder and director of Agent99, said: “I’m thrilled that we’re expanding our client base to build on our expertise in the beverage, food, lifestyle and corporate sectors.
“Based on our proven track record, I’m very confident that we’ll be delivering strategic, creative and impactful campaigns, yielding outstanding results.”
Outdoor lifestyle brand, Kathmandu, has teamed up with international music agency, MassiveMusic, to bring the brand sonically to life with the launch of a distinctive audio identity. What do you get when you combine the sound of you outdoors, a wooden melody and a unique bird call? The Sound of Kathmandu. Sound gives shape to […]
Twitter’s top moments in Australia revealed that this year, not unlike last, has been a unique one for us Down Under but our sense of humour and shared love of sport were a few things that helped us get through together. Twitter has been focused on serving the public conversation while connecting people with the […]
Creative technology studio, Method has been selected as one of Snapchat’s first agency development partners across Australaisa. As one of a group of early Snap Development Partners selected across Australia and New Zealand, Method is able to provide clients with the opportunity to design and create Snapchat filters and games aimed to reach audiences across […]
Pinterest’s progressive parental policies are being expanded company wide. Beginning on January 1, 2022, employees in all global offices will have a minimum of 20 weeks of parental leave. This benefit extends to adoptive parents who will also have 20 weeks of paid leave which was previously 16 weeks. This is in addition to an […]
Independent podcast company, Acast, has further grown its Australia and New Zealand team, hiring Daisy Smith as the region’s new automation director. Having jumped ship from Nielsen, Smith will now lead Acast’s local programmatic advertising offering, as the company continues to develop automated ad buying for agencies and direct clients. Smith boasts previous experience with […]
Meltwater has appointed seasoned media intelligence executive, John Bissinella as enterprise solutions manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available. Meltwater’s enterprise team […]
Global vehicle rental and mobility provider, Sixt, has teamed with Bastion Creative and Bastion Experience for a new integrated campaign. After launching into the Australian market, Sixt is now leveraging its “Above and Beyonding” brand positioning with eight separate film executions, several digital, print, and outdoor components, and specific creative to support its 163 retail […]