Independent agency Agent99 Public Relations is thrilled to announce the signing of Australia’s leading craft retailer CleverPatch to its increasingly diverse roster of clients. This came as a welcome anniversary present for the agency that turned eight this month.
In just over five years, CleverPatch has established its position as one of the country’s largest suppliers of art and craft materials to schools and childcare centres.100% Australian owned, the company boasts a combined 75 years in the Craft Industry, and is truly innovative in its unique approach to children’s exploration and education with craft.
After initially signing on for a two month campaign to promote their 2014 Christmas range, this crafty company has commissioned Agent99 to launch its much anticipated 2015 catalogue based on initial results. Agent99 will roll out another creative and consumer-targeted campaign to further increase brand awareness and drive sales of the CleverPatch collection. Here, the ‘Agents’ will combine traditional PR with Digital integration, ensuring that CleverPatch’s target audiences are reached.
CleverPatch CEO Ainslie Turner says, “Agent99 truly proved their abilities in designing innovative campaign activities and engaging bloggers. We loved their propensity to deliver above and beyond what is expected in campaign results. We look forward to seeing the agency work its magic this year.”
Agent99 Director Sharon Zeev Poole says, “We couldn’t be more pleased to have the opportunity to continue our work with CleverPatch and are excited about the plans we have for this unique Australian brand.”
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]