Independent public relations agency Agent99 has welcomed three new clients to its portfolio, following competitive pitches.
Agent99 will now work with National Bandanna Day, outdoor equipment retailer Fjallraven and recruitment agency Citrus Group.
Youth cancer victims support organisation CanTeen has tapped Agent99 to drive awareness of National Bandanna Day and online sales to contribute to the target of $1.37 million.
Agent99 will achieve this by conducting a nationwide attitudes and behaviours research piece, the results of which will be seeded through a press release series, alongside a wider e-influencer and designer content campaign.
Bandanna Day national manager Melissa Howarth said: “Agent99 are a perfect fit for National Bandanna Day this year.
“They presented a winning concept despite a few strategic challenges and have committed to some strong targets. The entire team at CanTeen are behind them this year and together we hope to gain some big wins.”
Also joining the Agent99 family is Fjallraven, the award-winning brand that produces innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.
The team have engaged Agent99 to launch their first Australian flagship store in Melbourne. The agency will support the launch through numerous marketing and PR activities.
Zen Imports Fjallraven brand manager Susan Park said: “This store opening is a big milestone for Fjallraven Australia and we’re so excited to partner with and access Agent99’s capabilities and expertise.”
Strengthening its corporate division which specialises in working with speakers, authors and thought leaders, the agency has welcomed Citrus Group, a specialist recruitment agency that focuses on sourcing exceptional talent for the call centre industry.
Agent99 will profile the expertise of the company within the business and workplace sector, whilst driving interest of large corporates to Citrus’ current blue-chip client list.
Agent99 founder and director Sharon Zeev Poole said: “This has been an incredibly strong quarter for the agency and we’re so happy to be aligning with progressive and like-minded brands.
“These new opportunities further establish our credentials and expertise within our two areas of focus being the consumer lifestyle space specialising in food, beverage and entertainment as well as the B2B space where we elevate thought leaders in their respective fields.