Independent public relations agency Agent99 has welcomed three new clients to its portfolio, following competitive pitches.
Agent99 will now work with National Bandanna Day, outdoor equipment retailer Fjallraven and recruitment agency Citrus Group.
Youth cancer victims support organisation CanTeen has tapped Agent99 to drive awareness of National Bandanna Day and online sales to contribute to the target of $1.37 million.
Agent99 will achieve this by conducting a nationwide attitudes and behaviours research piece, the results of which will be seeded through a press release series, alongside a wider e-influencer and designer content campaign.
Bandanna Day national manager Melissa Howarth said: “Agent99 are a perfect fit for National Bandanna Day this year.
“They presented a winning concept despite a few strategic challenges and have committed to some strong targets. The entire team at CanTeen are behind them this year and together we hope to gain some big wins.”
Also joining the Agent99 family is Fjallraven, the award-winning brand that produces innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.
The team have engaged Agent99 to launch their first Australian flagship store in Melbourne. The agency will support the launch through numerous marketing and PR activities.
Zen Imports Fjallraven brand manager Susan Park said: “This store opening is a big milestone for Fjallraven Australia and we’re so excited to partner with and access Agent99’s capabilities and expertise.”
Strengthening its corporate division which specialises in working with speakers, authors and thought leaders, the agency has welcomed Citrus Group, a specialist recruitment agency that focuses on sourcing exceptional talent for the call centre industry.
Agent99 will profile the expertise of the company within the business and workplace sector, whilst driving interest of large corporates to Citrus’ current blue-chip client list.
Agent99 founder and director Sharon Zeev Poole said: “This has been an incredibly strong quarter for the agency and we’re so happy to be aligning with progressive and like-minded brands.
“These new opportunities further establish our credentials and expertise within our two areas of focus being the consumer lifestyle space specialising in food, beverage and entertainment as well as the B2B space where we elevate thought leaders in their respective fields.
“We look forward to the exciting journey ahead.”
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]