Agent99 Adds Three New Clients To Its Roster

Agent99 Adds Three New Clients To Its Roster

Independent public relations agency Agent99 has welcomed three new clients to its portfolio, following competitive pitches.

Agent99 will now work with National Bandanna Day, outdoor equipment retailer Fjallraven and recruitment agency Citrus Group.

Youth cancer victims support organisation CanTeen has tapped Agent99 to drive awareness of National Bandanna Day and online sales to contribute to the target of $1.37 million.

Agent99 will achieve this by conducting a nationwide attitudes and behaviours research piece, the results of which will be seeded through a press release series, alongside a wider e-influencer and designer content campaign.

Bandanna Day national manager Melissa Howarth said: “Agent99 are a perfect fit for National Bandanna Day this year.

“They presented a winning concept despite a few strategic challenges and have committed to some strong targets. The entire team at CanTeen are behind them this year and together we hope to gain some big wins.”

Also joining the Agent99 family is Fjallraven, the award-winning brand that produces innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.

The team have engaged Agent99 to launch their first Australian flagship store in Melbourne. The agency will support the launch through numerous marketing and PR activities.

Zen Imports Fjallraven brand manager Susan Park said: “This store opening is a big milestone for Fjallraven Australia and we’re so excited to partner with and access Agent99’s capabilities and expertise.”

Strengthening its corporate division which specialises in working with speakers, authors and thought leaders, the agency has welcomed Citrus Group, a specialist recruitment agency that focuses on sourcing exceptional talent for the call centre industry.

Agent99 will profile the expertise of the company within the business and workplace sector, whilst driving interest of large corporates to Citrus’ current blue-chip client list.

Agent99 founder and director Sharon Zeev Poole said: “This has been an incredibly strong quarter for the agency and we’re so happy to be aligning with progressive and like-minded brands.

“These new opportunities further establish our credentials and expertise within our two areas of focus being the consumer lifestyle space specialising in food, beverage and entertainment as well as the B2B space where we elevate thought leaders in their respective fields.

“We look forward to the exciting journey ahead.”




Please login with linkedin to comment

Agent99 Citrus Group Fjallraven National Bandana Day

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]