Agent99 has added new clients to its rosters,including TVSN, and Winning Moves (makers of licensed Monopoly).
The brands are engaging Agent99 for a range of new product launches, collaborations and social activations.
This year, the agency has worked tirelessly to extend their expertise more widely across the beverage sector, successfully signing on Clean Tea, Tribe Breweries, as well as winning a competitive pitch for Cape Byron Distillery, manufacturers of award-winning Brookie’s Gin. The agency will also expand on its relationship with alcohol distributor Think Spirits to roll out a summer campaign for aperitif brand Pampelle.
Agent99’s long-standing retainer client Zen Imports (distributor of Leatherman, Fjallraven & Ledlenser along with 20 other premium outdoor brands) has onboarded the agency to head up its New Zealand efforts, reinforcing the agency’s strong capabilities across multiple markets.
David Yates, Managing Director Zen Imports says, “As almost all business owners did during COVID-19, we analysed ways to save finances and one of the areas we refused to cut was PR support from Agent99. Navigating the pandemic with Agent99’s guidance made the whole scenario easier and the team helped us to find ways to pivot and readjust focus to stay relevant. It was only natural that they were our ongoing agency of choice as we extend our PR efforts into New Zealand.”
Agent99 is also welcoming behavioural economist Phil Slade for the launch of his new book, ‘Going Ape Sh*t.’
High profile finance expert, and ‘Money Masters’ host, Vanessa Stoykov has also partnered with the agency once again for a widespread thought leadership project.
As the agency reflects back on the past few months, Founder and Director Sharon Zeev Poole explains the ways that Agent99 has adapted their business strategy and offerings in order to incite new clients and demonstrate value to current clients during times of acute uncertainty.
“This period has been one of the most challenging I have ever encountered as a business owner. Thankfully, our team has been highly focussed and has worked really hard to ensure our long-term clients felt supported. They have also seized every possible opportunity to grow and extend their marketing skills, which I’m really proud of.
“As we hustled, fought and pushed ourselves to our creative limits, I am grateful that we are now seeing the fruits with clients returning, as well as welcoming some incredible new brands into our portfolio.”
Additionally, the agency has been fortunate to be in a position to offer pro-bono services to the Warrior Woman’s Foundation; assisting on an educational campaign to support vulnerable and at-risk young women during National Child Protection Week.
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