The Agency Circle, an industry body that’s all about turning the talk around diversity into action, launched in October 2016.
A survey of all participating agencies was conducted at the time of launch to establish an (industry aggregate) baseline, with the plan to run it again in 12 months’ time and see what’s changed – hopefully for the better.
It has been 12 months, and now is the time to find out. This year’s survey launched today. Member agencies have until Friday 3 November to complete and send the data back for processing.
The aggregated industry results will be released on Monday 20 November.
Emily Perrett, chair of The Agency Circle, said: “I just want the results already. We’ve had a lot of consistent interest from most of the major agencies in town, and we’ve all been working hard on making real change at our respective agencies.
“I hope that we see that effort in the numbers”.
Individual agency results will not be released by The Agency Circle – that’s up to each member. However, all members are aware of the spirit of the arrangement – they will need to have made positive progress on their 2016 numbers in order to remain in the Circle.
If you’re not currently a member and would like to be, please contact Sarah Palmer, Natalie Brady or Emily Perrett using the details here. If you are a member, then please submit your survey by the Friday 3 November deadline.
This year, The Agency Circle is also opening the survey up to media agencies. The survey has been tweaked to include media partners. If you’re a media agency interested in joining The Agency Circle, then please contact Martin Cowie at email@example.com.
Here’s the list of agencies currently part of The Agency Circle:
- 303 MullenLowe*
- Analog Folk
- Adrenalin Media
- BWM Dentsu*
- CHE Proximity*
- Clemenger Brisbane
- Clemenger Melbourne*
- Clemenger Melbourne*
- Clemenger Sydney*
- Havas Group*
- Heard Agency
- Iris Worldwide
- Walter Thompson*
- Leo Burnett*
- M&C Saatchi*
- Ogilvy Sydney
- Saatchi & Saatchi
- The Hallway*
- The Monkeys*
- The Royals
*Founding Agency Circle members
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