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Reading: AFR Magazine’s Jewellery And Summer Issues Get Glitzy Makeover
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B&T > Media > AFR Magazine’s Jewellery And Summer Issues Get Glitzy Makeover
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AFR Magazine’s Jewellery And Summer Issues Get Glitzy Makeover

Rochelle Burbury
Published on: 27th November 2015 at 9:20 AM
Rochelle Burbury
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The Australian Financial Review Magazine will feature stunning platinum foil covers to celebrate its two pre-Christmas issues, the December and Summer editions.

In a first for AFR, the premium creative execution features on the cover of the magazine then extends onto a six page roll fold off cover to mark the launch of BMW’s all-new 7 Series.

AFR editor Katrina Strickland said, “We are very proud of our platinum foil extension covers, which highlight the way in which advertisers and editorial can work together to devise creative executions that burnish both the magazine and the advertised product without compromising the integrity of either.

“It was a great lateral challenge for our designers and printers, who cleverly, but subtly, created a solution marrying the cover and roll fold advertisement together.

“The December issue is our annual Jewellery special so we knew the platinum foil would make the cover really sparkle. The foil is used not only as a backdrop and on some of the cover lines but also to highlight parts of the jewels on Parisian jewellery designer Victoire de Castellane’s hands, who we feature in that issue.”

BMW GM of marketing Stuart Jaffray added, “The all new BMW 7 Series is the pinnacle of premium luxury, showcasing BMW’s industry-leading expertise in technology and innovation. It is an extraordinary statement from our brand.

“Our brief to Vizeum and Ogilvy, our marketing agencies, was to emphasise these elite features in all aspects of our communications, including the execution of our creative direction and the selection of our media partners.”

The platinum foil extension will also feature on the cover of The AFR Magazine Summer issue, which will profile one of the country’s most intriguing and powerful women.

The AFR Magazine Jewellery issue is published today, inside The Australian Financial Review. The Summer issue will be published in The Australian Financial Review on Friday December 11.

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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