Four generations of Richmond fans, from 89 year old Joan to great-grand daughter Zoe, lead a cast of real fans starring in the AFL’s new ad campaign to launch the 2015 Toyota AFL Premiership Season.
The campaign ‘You Make The Game’, developed with Cummins&Partners, is a celebration of the most important element of the game, the people.
AFL general manager of people, culture and community, Dorothy Hisgrove said that the campaign celebrates the passion of the fans, members and supporters.
“The AFL has made important decisions this year, listening and acting on issues the fans care about. This ad celebrates the fact that our game doesn’t exist without the passion and support of fans, and we celebrate them and their stories of passion,” Hisgrove said.
Jim Ingram, ECD at Cummins&Partners said “This campaign is for supporters of the game at all levels, those who make our game extraordinary. In fact, every person cast in this commercial is an AFL fan, with most of them recruited through club fan squads. Go Dons.”
Check out the TVC here.
AFL
Dorothy Hisgrove (Pies), General Manager – People, Customer & Community
Julian Dunne (Blues), Head of Brand and Market Insights
Matt Todd (Saints), Marketing Manager – Brand
Cummins&Partners, Agency
Jim Ingram (Bombers) and Ben Couzens (Swannies), Executive Creative Directors
Frank Trobbanni (Hawks), Senior Art Director
Michael Davey (Blues), Senior Copywriter
Rod Mooseek (Blues), Group Account Director
Andrew Stone (Dees), Account Director
Adam Ferrier (Eagles, Dockers and Swans), Chief Strategy Officer
Jess Thompson (Go Tiges!), Head of Broadcast Production
Finch, Production Company
Alex Roberts (Swans), Director
Corey Essey (Swans), Executive Producer
Camilla Dehnert (Blues), Producer
Tim Tregoning (Swans), DOP
Risk Sound
Dylan Stephens (Tiges), Sound Engineer
