AFL Launches Season With Campaign From Cummins&Partners

AFL Launches Season With Campaign From Cummins&Partners
SHARE
THIS



Four generations of Richmond fans, from 89 year old Joan to great-grand daughter Zoe, lead a cast of real fans starring in the AFL’s new ad campaign to launch the 2015 Toyota AFL Premiership Season.

The campaign ‘You Make The Game’, developed with Cummins&Partners, is a celebration of the most important element of the game, the people.

AFL general manager of people, culture and community, Dorothy Hisgrove said that the campaign celebrates the passion of the fans, members and supporters.

“The AFL has made important decisions this year, listening and acting on issues the fans care about. This ad celebrates the fact that our game doesn’t exist without the passion and support of fans, and we celebrate them and their stories of passion,” Hisgrove said.

Jim Ingram, ECD at Cummins&Partners said “This campaign is for supporters of the game at all levels, those who make our game extraordinary.  In fact, every person cast in this commercial is an AFL fan, with most of them recruited through club fan squads. Go Dons.”

Check out the TVC here.

 

AFL

Dorothy Hisgrove (Pies), General Manager – People, Customer & Community

Julian Dunne (Blues), Head of Brand and Market Insights

Matt Todd (Saints), Marketing Manager – Brand

 

Cummins&Partners, Agency

Jim Ingram (Bombers) and Ben Couzens (Swannies), Executive Creative Directors

Frank Trobbanni (Hawks), Senior Art Director

Michael Davey (Blues), Senior Copywriter

Rod Mooseek (Blues), Group Account Director

Andrew Stone (Dees), Account Director

Adam Ferrier (Eagles, Dockers and Swans), Chief Strategy Officer

Jess Thompson (Go Tiges!), Head of Broadcast Production

 

Finch, Production Company

Alex Roberts (Swans), Director

Corey Essey (Swans), Executive Producer

Camilla Dehnert (Blues), Producer

Tim Tregoning (Swans), DOP

 

Risk Sound

Dylan Stephens (Tiges), Sound Engineer

Please login with linkedin to comment

Big Brother Clemenger BBDO Sydney The Bastion Group

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine