Affinity Takes Top Healthcare Advertising Award

Affinity Takes Top Healthcare Advertising Award

Tech driven advertising and media agency Affinity has won the top advertising prize at the Prime Awards, the preeminent sales and marketing awards for the Australian healthcare industry.

The Sydney based independent won Best Single Advertisement for Mundipharma’s opiod analgesic patch Norspan, beating out four finalists to win the coveted award.

While advertising to doctors is regulated and predominately done via print, Affinity developed a first for the Australian healthcare industry – an expandable video banner that used patient testimonials to demonstrate to doctors the effects of chronic pain suffered by patients.

The Prime Awards judges said: “The video ads are engaging from the onset with the patient trying to distract the viewer. The use of a different media to combine a patient perspective and to turn the volume down for the voiceover, adds a creative element to deliver the message. With the click through to the site, it keeps the healthcare professional engaged to source further information. As delivery of the ad was critical in the campaign, it is nice to see they didn’t get defeated with the typical animated gif, which offers little interaction. The script and content is strong to deliver the message in a succinct manner.”

Luke Brown CEO said: “Our win legitimises digital as a core channel in a category still largely led by print based communication. The opportunity now lies with healthcare advertisers to break with tradition and ensure digital is a primary part of their media mix, just like Mundipharma have.”

The Prime Awards celebrate effective sales and marketing practices and highlights professional campaigns and individuals that promote the quality use of medicines to the Australian community.

The latest win for Affinity follows its MSiX award for Clever Use of Data. It is also has three finalists in the ADMA AC&E Awards and is shortlisted for the upcoming MFA Awards.

To view the full list of Prime Awards winners click here.

Please login with linkedin to comment

nikon strategic thinking

Latest News

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]


by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]