Affinity Supports Alzheimer’s By Encouraging People to Build Memories

Affinity Supports Alzheimer’s By Encouraging People to Build Memories

Creative technology agency S1T2 together with amigo & amigo and Alzheimer’s Australia have brought the mystery of our memories to life in an interactive environment exploring the effects of Alzheimer’s on the human brain.

Each night, memories of ordinary Australians can be heard as visitors interact with the sculpture filling it with light and colour. As you walk through the sculpture, you’re cast within the creative and vibrant minds as visitors send beams of colour back and forth around you.

Throughout the night, the vibrancy of those memories and colours begin to fade as Alzheimer’s takes hold. As the night grows darker, the memories go silent, and the sculpture changes to purple.

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“We don’t realise it, but it’s our memories, our experiences that make you who you are. I only understood, when the memory of myself was taken from my grandmother. Thousands of Australian’s watch the people they love and respect fade away in front of their eyes, so we wanted to honour those lost memories,” said Chris Panzetta, creative Ddrector S1T2.

People are encouraged to Make This Moment a Memory #vividaffinity as they attend the event.

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Barry Hall Clemenger BBDO Sydney Doug Campbell

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