B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • News Corp
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Affinity Nabs New Clients And Staff
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Affinity Nabs New Clients And Staff
Media

Affinity Nabs New Clients And Staff

Tim Addington
Published on: 3rd September 2015 at 9:53 AM
Tim Addington
Share
2 Min Read
SHARE

Tech driven advertising and media agency Affinity has won a string of high profile clients and made a series of new hires as it continues to enjoy sustained growth.

The Sydney-headquartered independent agency has been appointed by premium sauces and dressing producer Birch & Waite to manage strategy, creative and media across both its retail and professional divisions. Affinity won the business following a competitive pitch, beating out incumbents STW-owned agency EVO and The Armoury. The first work for the brand is due to be released in October.

In other successes, Affinity has been appointed to the agency roster for Japanese electronics giant Panasonic.

The new business wins has led Affinity to add to its ranks with hires made to its media, business management and data teams and further appointments to be made in due course.

Affinity specialises in creating personalised connections between people and brands through tailored interactions. It was the only Australian agency to present at SXSW Interactive in Austin Texas this year and has been awarded for its expertise in data-driven analytics and insights.

Speaking about the wins, Luke Brown, CEO at Affinity said: “We’re thrilled with the wins of Birch & Waite and Panasonic. It’s on the back of momentum we’ve been building over the last year by setting up a leadership team right with a diverse range of skills across data, tech, strategy and creative. It’s an offering that’s definitely gaining traction for us so much so, we’re growing and hiring for five new roles at the moment.”

David Charles, general manager of Birch & Waite added: “Affinity used their tech and data skills to prove that they really understood our business challenges and could deliver our consumer on the path to purchase. But they also backed this up with some category breaking creative, a great mix really.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: nikon
Share
Tim Addington
By Tim Addington
Follow:
Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?