Affinity Bolsters Leadership Team With Heavyweight Hires

Affinity Bolsters Leadership Team With Heavyweight Hires

Australian independent media and advertising agency, Affinity, has added new hires to its leadership team, following a number of recent business wins.

The agency has appointed former DDB creative lead, Marcus Tesoriero, as creative director and former Edelman digital’s head of production, Skye Lanser, as director of digital projects. Both appointments are effective immediately and will report to Affinity’s managing director Luke Brown.

Possessing experience across some of the world’s most famous brands and advertising agencies, Marcus brings a mix of traditional and digital experience to lead Affinity’s talented creative team. Most recently at DDB Sydney, Marcus was primarily responsible for the Audi account and key projects for Telstra.

Marcus said he was looking forward to joining such an ambitious organisation at this exciting time. “Affinity offered me a new creative playground to apply my integrated industry experience in driving the team to new heights,” he said.

Beyond DDB, Marcus worked with a number of leading agencies including Ogilvy, The White Agency, AnalogFolk, Reborn and DT Digital, picking up a raft of awards along the way. Brands worked on during this time included Lexus, The Commonwealth Bank, Coca-Cola, Yahoo, Tourism Australia, The RTA, Unilever, Lion Nathan, American Express and Qantas amongst many others.

Affinity also expressed their excitement for the appointment of Marcus. General manager and planning director Angela Smith noted, “We’re thrilled to have Marcus onboard. Not only is his experience and awards celebrated for creativity, but he’s also acclaimed for outstanding effectiveness. This is exemplifies what our agency stands for and is a key attribute regarded by our clients – both present and future.”

Skye Lancer joins Affinity from Edelman Digital, where she held the position of head of production, launching award-winning projects for ABC, GE, Allergan, Fonterra and Australian Hearing. Prior to this, she managed teams in both integrated and digital agencies, including Havas, Ogilvy, DraftFCB, Tongue and Host, working with clients, such as Sony, Telstra, Amex, GE, Vodafone and Nestle.

Skye said she was delighted to be joining a team with core values and aspirations so closely aligned to her own. “Even though the agency is in a huge growth phase, Affinity has a strong point of difference to other agencies offering a connected creative resolution at every consumer touchpoint on the path to purchase,” she said.

Marcus and Skye’s appointments complement a number of other senior hires in 2014, including director of business management, Heath Jones, who joins from Possible, and director of group media and business intelligence, Adam Shar.

Affinity’s managing director, Luke Brown, said recruiting such industry heavyweights was a clear indication that the agency is heading in the right direction towards a very bright future.

“Based on some fabulous client wins, 2014 saw us moving to a larger, purpose built office at 50 Stanley Street Darlinghurst and a strengthening all of our agency teams. Combined with these great hires, 2015 looks to be Affinity’s strongest year yet,” he said.

 

 




Please login with linkedin to comment

Instagram ads Loyalty Programs nikon

Latest News

Innocean & Australian Marine Conservation Society Partner With Australian Artists To Launch “Fantastical Sharks & Rays” Exhibition
  • Campaigns

Innocean & Australian Marine Conservation Society Partner With Australian Artists To Launch “Fantastical Sharks & Rays” Exhibition

Hot off the heels of winning an ARIA for its “Voice of the Sea” campaign, Innocean Australia has again teamed up with the Australian Marine Conservation Society (AMCS) to create an exhibition highlighting the silent extinction facing lesser-known Australian sharks and rays. These endangered species are so unique and live so deep beneath the ocean […]

AI, Curated Fandom & Contextual Commerce: The Key Issues For Consumers In 2024
  • Marketing

AI, Curated Fandom & Contextual Commerce: The Key Issues For Consumers In 2024

Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness
  • Campaigns

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness

Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]