Affinity Bolsters Leadership Team With Heavyweight Hires

Affinity Bolsters Leadership Team With Heavyweight Hires
SHARE
THIS



Australian independent media and advertising agency, Affinity, has added new hires to its leadership team, following a number of recent business wins.

The agency has appointed former DDB creative lead, Marcus Tesoriero, as creative director and former Edelman digital’s head of production, Skye Lanser, as director of digital projects. Both appointments are effective immediately and will report to Affinity’s managing director Luke Brown.

Possessing experience across some of the world’s most famous brands and advertising agencies, Marcus brings a mix of traditional and digital experience to lead Affinity’s talented creative team. Most recently at DDB Sydney, Marcus was primarily responsible for the Audi account and key projects for Telstra.

Marcus said he was looking forward to joining such an ambitious organisation at this exciting time. “Affinity offered me a new creative playground to apply my integrated industry experience in driving the team to new heights,” he said.

Beyond DDB, Marcus worked with a number of leading agencies including Ogilvy, The White Agency, AnalogFolk, Reborn and DT Digital, picking up a raft of awards along the way. Brands worked on during this time included Lexus, The Commonwealth Bank, Coca-Cola, Yahoo, Tourism Australia, The RTA, Unilever, Lion Nathan, American Express and Qantas amongst many others.

Affinity also expressed their excitement for the appointment of Marcus. General manager and planning director Angela Smith noted, “We’re thrilled to have Marcus onboard. Not only is his experience and awards celebrated for creativity, but he’s also acclaimed for outstanding effectiveness. This is exemplifies what our agency stands for and is a key attribute regarded by our clients – both present and future.”

Skye Lancer joins Affinity from Edelman Digital, where she held the position of head of production, launching award-winning projects for ABC, GE, Allergan, Fonterra and Australian Hearing. Prior to this, she managed teams in both integrated and digital agencies, including Havas, Ogilvy, DraftFCB, Tongue and Host, working with clients, such as Sony, Telstra, Amex, GE, Vodafone and Nestle.

Skye said she was delighted to be joining a team with core values and aspirations so closely aligned to her own. “Even though the agency is in a huge growth phase, Affinity has a strong point of difference to other agencies offering a connected creative resolution at every consumer touchpoint on the path to purchase,” she said.

Marcus and Skye’s appointments complement a number of other senior hires in 2014, including director of business management, Heath Jones, who joins from Possible, and director of group media and business intelligence, Adam Shar.

Affinity’s managing director, Luke Brown, said recruiting such industry heavyweights was a clear indication that the agency is heading in the right direction towards a very bright future.

“Based on some fabulous client wins, 2014 saw us moving to a larger, purpose built office at 50 Stanley Street Darlinghurst and a strengthening all of our agency teams. Combined with these great hires, 2015 looks to be Affinity’s strongest year yet,” he said.

 

 

Please login with linkedin to comment

Instagram ads Loyalty Programs nikon

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]