As the result of a competitive pitch, Y&R Melbourne has been appointed the creative agency of record for Australian Unity.
Effective immediately, the remit includes strategic, creative and content across the masterbrand and all categories of the diverse business spanning health, wealth and living services.
Australian Unity is one of the nation’s oldest mutual companies, founded in 1840. As a mutual, Australian Unity invests profits directly back into its businesses, innovation and growth to continuously improve the services and support they provide to their members, customers and the community.
Pete Bosilkovski, chief executive officer of Y&R ANZ, said: “We’re very excited to be contributing to the development of an exceptional Australian brand that has almost 180 years of experience focusing on serving and enhancing the wellbeing of Australians. This obsession for customer-first is what drives our business so we are we’re really looking forward to working with Australian Unity across its diverse range of business streams.”
Kellie Johnston, group general manager, brand and content, Australian Unity, said: “We are thrilled to be partnering with such an accomplished agency as Y&R as we embark on a new phase of growth and consolidation. As a member-governed company founded on social values and community contribution, we’re excited to bring our brand to life and extend our offerings to more Australians with the support of the Y&R team.”