Native advertising reaches a new level in this will.i.am music video which has the musician performing his ‘Dreamin’ About the Future’ song next to a Lexus NX. The trippy video is part of a larger campaign for Lexus called Striking Angles with the American Rapper to set to release a special limited edition of the vehicle.
will.i.am has debuted a new music video as part of an advertising campaign for Lexus.
‘Dreamin’ About the Future’ features the rapper and producer performing alongside the Lexus NX.
Toyota’s luxury brand will fully unveil will.i.am’s special edition version of the NX at the end of the year.
“Whatever I do, I want it to be striking,” he said. “I want to innovate and revolutionise, and my partnership with Lexus on the Striking Angles campaign is no different.
“Inspired by our shared philosophy in design, we’ve been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people’s imaginations.”
The song was previously debuted as part of his Pyramidi installation at the Barbican’s Digital Revolution exhibition in London.
For more see the original article by Tom Eames on Digital Spy here.