Complementing a national outdoor campaign and the NRL Super Saturday sponsorship, Wild Turkey Bourbon has launched a TVC designed to prompt fans to appraise both their choice of bourbon and their life experiences.
The new TVC features a mysterious, well-storied man who is just as interested as he is interesting. After portraying a brief snapshot of his life, he poses a question to viewers, “What are You Bringing to the Table?”
“Wild Turkey fans love the idea of a challenge that tests their substance in a way that’s real and earnest. This campaign and latest TVC aims to cut through the clutter of well-trodden narratives and entertain the viewer while provoking subtle reflection,” Campari Australia’s marketing director, Nicole Stanners said.
“Aged longer for more character, Wild Turkey is the bourbon to bring to the table,” AJF Partnership’s associate creative director, Simon Edwards said. “Although featuring just one guy, this inherently social campaign gets us thinking about the choices that define us in life.”
The TVC launched on Sunday 14 March and will be aired on free to air, pay TV, digital and social media channels for the next nine months.
Client: Campari Australia Pty Ltd
Brand: Wild Turkey Bourbon
Clients: Nicole Stanners, Mike Sergeant, Katy Hill, Thomas Simart
Agency: AJF Partnership Sydney
Executive Creative Director: Adam Rose
Managing Director: Digby Richards
Associate Creative Director: Simon Edwards
Strategy: Jody Elston, Jamie Parfitt
Account Management: Kate Heatley
Agency Producer: Nik Round
Production House: Robbers Dog
Director: Daniel Borgman
DOP: Shelley Farthing Dawe
Producers: Mark Foster/ Loren Bradley
Post Production: Method Studios
Editor: Mark Bennett
Sound: Nylon Studios
Composer: Guy Brown