After a four-way competitive process Schweppes Australia has appointed Whybin\TBWA Melbourne as its full service agency partner on the Schweppes brand.
Paul Murphy, group marketing manager said,”We have enormous continued ambitions for the Schweppes brand in Australia and we feel that the Whybin\TBWA team is absolutely best placed to help us achieve them.
“They really understood our business challenge, responding with a strong strategic & creative idea. We are excited to be partnering with them.”
Mike Napolitano, managing director, Whybin\TBWA Melbourne, added, “We are enormously proud to have been selected by Schweppes Australia to help them continue to build this iconic brand. The entire process has been great and we can’t wait to begin making the ideas we won the pitch with.”
Duties for Whybin\TBWA start immediately.