‘Our Way Never Gets Old’: Elders Insurance Unveils New Brand Campaign Via The Core Agency

‘Our Way Never Gets Old’: Elders Insurance Unveils New Brand Campaign Via The Core Agency
Tim Addington
By Tim Addington



One of Australia’s largest regional and rural insurance providers, Elders Insurance, has launched a major new integrated brand campaign.

The work has been developed by The Core Agency, following its appointment to the account in January.

The ‘Our way never gets old’ campaign leverages the brand’s strong reputation as a reliable and customer-focused insurance provider.

The campaign will help drive brand awareness amongst the target audience and work in parallel with the business’ plans to expand its current footprint of over 150 locations into metropolitan areas.

The integrated campaign includes TV executions, press, digital, social, in-branch collateral, and website integration.

Christian Finucane, founder and creative partner at The Core Agency, said: “Many brands like to think they are customer-centric, but Elders Insurance is the real deal.

“The more we learned about the trusted relationships their agents have with their customers, the more we knew we should build the campaign around them. Every one of their agents is a brand ambassador.”

Bettina Pidcock, chief customer officer at QBE Insurance Group, said: “Elders Insurance is a brand with a long legacy of providing local knowledge, hands-on personal support to clients and a commitment to local communities.

“By utilising our own people and including humour in the campaign, we hope to share why great customer service never goes out of fashion.”

CREDITS

Client: Elders Insurance, QBE Insurance Group

Chief customer officer: Bettina Pidcock

Head of B2B marketing and strategic sales: John Kilkenny

Marketing manager: Yasi Phillips

Creative agency: The Core Agency

Founders and creative partners: Christian Finucane and Jon Skinner

Director of strategy: Simon Rich

Senior art director: Simone Parravicini

Senior copywriters: Dave Glen and Kevin Macnamara

Senior account director: Rebecca Scott

Senior account manager: Joseph Rosslind

Senior producer: Bill Doig

Producer: Apple Stuart

Production company: Eight

Director: Eddy Bell

Executive producer: Lib Kelly

Director of photography: James Brown

Editor: Ben Zemanek, Looper Films

Post-production: White Chocolate

Audio post-production and music: Smith & Western

 




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Elders Insurance Our way never gets old the core agency

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