Air New Zealand has set its sights on Aussie travellers with a tongue-in-cheek ad campaign that aims to convince Australians that Air New Zealand is a better way to fly to North and South America.
In a strategic move to capture a greater share of the Australian long haul travel market, the airline is on a drive to change Australian travellers’ perceptions of where Air New Zealand flies.
CEO Christopher Luxon said, “Australia is a huge strategic opportunity for us once Australians understand that using Auckland as a one stop hub to North or South America makes great sense – particularly for those currently starting their long haul journey with a domestic connection.
“More than a quarter of all international/long haul departures are bound for the USA, South America or Canada. Capturing just a little bit more of that market would see hundreds of thousands more Aussies flying with us to North and South America.
“We’re well established as the preferred airline for Australians travelling to New Zealand and one of Australia’s most respected brands1, however, many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change.’’
Chief revenue officer Cam Wallace described Air New Zealand’s network of international destinations and superior inflight experience as the Aussie travel market’s best kept secret.
“Kicking back in Air New Zealand’s world class lounge in Auckland beats a domestic connection hands down. Then there’s our great long haul service which includes menus prepared by internationally renowned chefs, wines selected by Masters of Wine, true lie flat beds in Business Premier, spacious luxury leather Premium Economy seats and the innovative Economy Skycouchthat’s perfect for families.
“We’re famous for celebrity filled safety videos and stand out marketing campaigns and this time we’re thrilled to have teamed up with Australian acting royalty Bryan Brown as the distinctive voice of ‘Dave’ – a migratory bird who’s learned the benefits of flying long haul with Air New Zealand rather than sticking with the flock.
“Through CGI technology and the familiar voice of Bryan Brown, Dave bursts into life as Air New Zealand’s number one fan when it comes to flying to North or South America.”