Nando’s In Peri Big Trouble As Warwick Capper Threatens To Sue For $300,000

Nando’s In Peri Big Trouble As Warwick Capper Threatens To Sue For $300,000

AFL legend known for being a little on the flamboyant side, Warwick Capper, has threatened to sue the chicken chain for using his name without permission in a country-wide ad campaign.

Nando’s ‘fessed up to the crime, offering to shout out $10,000 for Capper, but that’s apparently not good enough, with Capper demanding the company cough up $289,300.

Capper’s name and reference to his infamous tight shorts was used without approval in a campaign to promote Nando’s 25th birthday last year, with the ads popping up on radio and posters on 163 buses and trams.

“25 years ago … Warwick Capper had the shortest shorts in footy. And Nando’s hatched Down Under,” the ads read.

Capper had previously leant his name and short shorts to the chicken brand in 2009, claiming his name and likeness was “probably worth at least $100 million”.

Capper in 2009 ad for Nando’s.

“I’m the Michael Jordan of Australia,” he said.

Capper, naturally, has referenced a similar case in the US where Jordan reached a settlement of a whopping $US8.9 million with a supermarket chain that did not seek approval to use his name in an ad campaign.

“I think I’ve helped their products sell immensely and not to be compensated is a kick in the face really,” he told Nine News.

A Nando’s spokesperson has confirmed that the chain did not gain permission to use Capper’s name, and has since taken action to remove the ads after being made aware of his cranky reaction to the ads.

In a statement on Monday, Nando’s said, “Last year Nando’s celebrated its 25th birthday in Australia with an advertising campaign highlighting key moments from the 1990s.

“As part of this campaign we produced a series of outdoor ads, including one that referenced Mr Capper specifically, saying: “25 years ago Warwick Capper had the shortest shorts in footy and Nando’s hatched down under”.

“We, unfortunately, didn’t get Mr Capper’s approval to use his name in this ad. As soon as this oversight was brought to our attention we apologised and took action to remove the advertising from the market. Based on the work we have done previously with Mr Capper, we also offered what we believe is fair and reasonable payment for referencing him in these ads.

“Nando’s agrees that Mr Capper should be paid, however, we disagree with the level of payment that has been requested. Our offer to Mr Capper is still open and payment will be immediate upon receipt of an invoice from him.”

Capper’s agent Matthew Gray, per reports, said they were willing to “sit down and come up with a figure that both parties thought was fair and reasonable”.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]