In a total “What the hell did I just watch?” moment, Vodfaone’s new youth brand Voxi has released its first ad that is best described as strange.
The creative, by Ogilvy & Mather London, features mermaids, dancing hotdogs, human sushi and terrified children all set to a funky dance track in Japanese.
Apparently the spot had contributions from 100 young British creatives including photographers, filmmakers and even bakers.
The new ad follows on from Vodfafone’s global brand relaunch unveiled last week.
Check out the ensuing madness below: