Victorian Government Puts An End To Big Tobacco’s ‘Sneaky’ Advertising Tactics For F1 Grand Prix

Cigarette in hand

‘Sneaky’ advertisements on cars and racing uniforms for British American Tobacco (BAT) and Philip Morris have been banned from the upcoming Melbourne Grand Prix.

The Victorian Government introduced legislation this week that will make it impossible for these international tobacco companies to circumvent Australia’s existing tobacco advertising laws.

There were plans from BAT to promote its “A Better Tomorrow” campaign through the McLaren team, while Philip Morris’ had hoped to promote its research division, Mission Winnow via Ferrari.

And while the companies deny they are promoting any specific tobacco products through their respective campaigns, the Victorian government has now updated legislation so that any words or designs associated with tobacco companies are outlawed from major events in the state.

Health minister Jenny Mikakos said the changes were a result of big tobacco looking to find loopholes.

“We’re putting a stop to big tobacco companies using sneaky tactics to get around our tough laws and promote their dangerous products,” she said.

“Victoria has led the way in cracking down on deadly tobacco advertising and we want it to stay that way. These important changes will stop tobacco giants from misleading Victorians and putting lives at risk.”

“Tobacco are always trying to use sneaky tactics to wriggle around our tough laws – we’re stopping them in their tracks.”

 




Please login with linkedin to comment

british american tobacco F1 racing Tobacco

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]