Val Morgan To Launch New Insights And Analytics Division

Val Morgan To Launch New Insights And Analytics Division

Cinema network Val Morgan has launched a new insights and analytics division that will provide the business and advertisers with more meaningful insights across both the cinema and outdoor businesses.

The insights and analytics team will be headed up by Paul Butler, Val Morgan’s marketing director, who now takes the newly created role of group insights and analytics director.

“The role of analytics and insights are fundamental with targeting and accountability at the forefront of our media offering today,” said managing director Daniel Hill. “With an ever increasing focus and need for data and insights at all levels of the business, I feel confident we are matching the expectation of the market. Alongside CineTam, DART and the recent Power of Cinema research study, Paul and his team will continue to provide insights that assist advertisers and media buyers to connect to an engaged audience.”

Jo Juan Gardiner, Val Morgan’s marketing and research analyst has been promoted to the new position of insights manager and will take the lead to roll out a number of new initiatives in 2015 including Cinetam+ which will deliver a deeper understanding of cinema goers and their habits.

With 2015 providing unprecedented audience opportunities, the insights and analytics division will further validate the use of cinema AV screen strategy.




Please login with linkedin to comment

Adshel TV Ratings

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]