A New Jersey insurance company known for being a bit left of centre has produced a fresh set of comedic ads, just in time for the Super Bowl.
After having a Super Bowl ad that talked about ‘Blue Balls’ pulled last year, the Citizens United Reciprocal Exchange, or Cure in the New Jersey and Pennsylvania markets, recently debuted ‘Keep your eyes on the road’, a 30-second spot in which one man takes a peek at another in front of the urinals.
Another version, entitled ‘Use your blinkers correctly’, features a man accidentally winking at a girl poolside and getting busted by her angry boyfriend.
Per AdAge, the ads began airing in the fall as part of a six-spot campaign, and director of marketing for the 26-year-old company Mike Kochnover said they are fans of pushing the envelope with car-centric ideas.
“We have a snarky marketing campaign—a kill-them-with-laughter idea that has worked for us,” he told AdAge.
A third commercial, ‘Check your blind spot’, which has been in limited release in New York and Philadelphia, depicts a man trying on his wife’s bra.
Kochnover confirmed that Cure will roll out a halftime spot during the Super Bowl in the New York and Philadelphia markets.