The University of Southern Queensland has launched a new integrated campaign pushing the regional University’s online credentials via independent creative agency Brother & Co.
The campaign features bold aerial photography showcasing the University’s vast online reach and credentials with an invitation to become from more places.
Sylvia Gett, executive director (marketing and student attraction) for USQ said: “With changes to federal funding, it’s never been more crucial for universities to make sure they remain relevant and to communicate their point of difference in a compelling way. As a pioneer in online study and with an ever increasing number of students who want to study on their own terms and in their own time, it made perfect sense to push our credentials in this space.”
Piet Human, executive creative director of Brother added: “We loved the idea that ambition can grow anywhere, not just in classrooms and lecture halls – that wherever you might find yourself in this vast country and beyond, USQ can help you become a more fulfilled version of yourself.”
The campaign consists of an integrated mix of television, digital, social, outdoor and transit media and was produced in collaboration with Cartel Films, Aerial Advantage and Jesse Smith photography.