Trump Presidency “Effectively A Second Brexit”: Sorrell

Trump Presidency “Effectively A Second Brexit”: Sorrell

WPP boss Sir Martin Sorrell has weighed in on Donald Trump’s surprise win in the US presidential election, describing it as “effectively a second Brexit”.

Sorrell said in an email statement that the election result has left many very surprised. “including the markets and me”.

“It’s going to take a significant amount of time to assess the implications beyond the short-term,” he said.

“Increased levels of uncertainty will mean more hesitation to make important decisions in the short-term, both by people and governments. But it may accelerate implementation of helpful reforms in the medium-term to reduce uncertainty and stimulate investment as a result.”

Sorrell said it was clear that immigration, trade and terrorism were key issues that swayed electoral opinion significantly, “just as they did in the UK, and probably will in the European referendum and elections to come”.

“There will now be a lot of reassessment, including of polling techniques,” he said.

“Electorates at times like these clearly don’t like to be told how they’re going to vote, especially by the media and other elites.

Sorrell made is feelings known after the UK’s decision to exit the European Union, saying it left him “very disappointed”.

However, there was a silver lining for Sorrell that coincided with the US Election – the birth of his first child with wife Cristiana Falcone.

“Baby Sorrell was born on Election Day in New York,” he revealed.

“A welcome to a rollercoaster world.”




Please login with linkedin to comment

asb Deepend jonesy & amanda romania

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]