Full-service creative agency Town Square has appointed Lauren Fry as account director for client APT Travel Group (ATG).
Fry joins Town Square from Cummins&Partners, where she has worked as senior integration manager for the past three years.
Starting her advertising career as a receptionist at Clemenger BBDO Melbourne, Fry was made an account executive within three months before being promoted to account manager, where she worked on the Bonds ‘Boobs’ campaign and Mars Petcare’s global platform ‘Feed the Good’.
At Town Square, Fry will work across ATG brands including APT, Captain’s Choice and Travelmarvel, which the independent agency has managed for 11 years.
Danielle Moeller, partner and director at Town Square, said: “We continue to attract experienced people from some of the most awarded and recognised agencies in the country.
“We’re delighted Lauren is joining our growing team to bring her expertise in leading the ATG business.”
Commenting on her appointment, Fry said: “Travel is an exciting and continually evolving sector and the opportunity to work with ATG’s brands was too tempting to pass up.
“I’m looking forward to working with the team to continue growing their business alongside the rest of the Town Square team.”
Fry’s appointment comes after Neville Doyle and Jane Callister joined Town Square in August as chief strategy officer and managing director respectively.