This Billboard Helps People Parallel Park

This Billboard Helps People Parallel Park

If you’re one of the many drivers who are overcome with terror at the thought of squeezing their car into that teensy space, fear not anymore.

In Germany, the land of luxurious automobiles, Fiat teamed up with German Leo Burnett to help drivers parallel park.

The digital screen uses Fiat’s new Parking Assist technology, and projects humans onto the screen to inform the driver how far away from the other car they are.

Who knows which virtual person you’ll have helping you – it could be a biker, child, or woman dressed in a skimpy bunnygirl outfit. And it helps to make parking ‘child’s play’ or ‘sexy’ or ‘cool’.

Check it out.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]