The Guardian Launches Real-Time Programmatic Proposition, ‘Pulse’

The Guardian Launches Real-Time Programmatic Proposition, ‘Pulse’

Guardian News & Media (GNM) is launching ‘Pulse’, a brand new programmatic proposition that targets our most engaged users on current and surging content on The Guardian.

Pulse will enable brands to activate campaigns in real-time against the most relevant and trending content, allowing advertisers to act with social media speed.

Pulse identifies surging stories using the Guardian’s own real-time data analytics tools and overlays sophisticated audience segments to ensure the campaign reaches the most influential and engaged readers.

Advertisers can also contextually target across the Guardian’s verticals such as travel, finance and life & style for maximum impact.

James Young, commercialisation director, Guardian Australia said, “We are excited to roll out Pulse in time for the Rio Olympics to allow brands to be in front of our loyal sports readers.

“Not only are we able to offer advertisers one of the most premium digital environments, but we can also ensure we maximise every element of the ad by placing it in the most appropriate context, at the best possible time to our most engaged and influential readers.”

Guardian Pulse is available now through Guardian Australia’s commercial team.




Please login with linkedin to comment

PartnerReach

Latest News

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]