Telstra has launched a new campaign with the help of independent creative agency The Monkeys to highlight the role the Aussie telco will play in the future.
The campaign shows Aussies in the not-too-distant future thriving in their everyday lives as a result of emerging, connected technology such as hologram calling loved ones, augmented reality sports experiences and driverless cars.
The campaign also notes how Telstra’s network empowers everyone to thrive today with superior speed, coverage and reliability.
Jeremy Nicholas, executive director of marketing at Telstra, said the campaign tells the story of this changing, immersive, exciting world that demands a network that can change with it.
“The campaign draws on our network strengths in mobile, Telstra Air WiFi, home, and global enterprise and business services into a superior ‘one network’ story,” he said.