Subaru Goes to The Dogs In Witty New Campaign
Subaru’s family of dogs the Barkleys, are the stars of the ‘Dog tested. Dog approved’ video campaign comprised of four thirty-second videos formed by US creative agency Carmichael Lynch.
The first video follows the family of a labrador and golden retrievers as they visit the doggy-run car wash. The following videos showcase teen Barkley attempting to parallel park and impudently picking up his dad from bowling, as well as dropping off the little one for his first day at obedience school.
Speaking on the campaign, Randy Hughes executive creative director at Carmichael Lynch told US industry site Adweek: “This year, the creative team had additional inspiration in the new three-row Ascent, the biggest vehicle Subaru has ever made, and we looked for ideas that would let us give the world an early peek at this new vehicle.
“That led to the car wash and dropping the puppy off for the first day of school.”
Brian Cavallucci, Subaru national advertising manager said: “We also wanted some stories that spoke to a younger audience – a teen learning to drive, and a teen picking up dad from the bowling alley, for example.”
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