Celebrating its centenary, Aussie fruit producer SPC has released a new masterbrand TVC celebrating the best of the company from the past 100 years.
Developed by Leo Burnett Melbourne, the TVC depicts a typical Australian summer afternoon, complete with sprinklers, backyard cricket and a SPC pavlova enjoyed with family and friends.
The commercial pans out from this location to the beautifully scenic orchids of one of the many growers who have supported SPC over its lifespan.
The TVC launches with a 30-second version, followed by a series of six 15-second short story ads over the coming six months. The initial schedule includes national mainstream TV.
Simone Coté, general manager of marketing and innovation at SPC, said: “Not only does our new TVC honour the momentous milestone of turning 100, it encapsulates the spirit and legacy of SPC through heroing key moments in Australian culture, brought to life through the great employees of SPC.”
“We have and always will play such an instrumental role in Australian households, and this has been shaped over the years by the hard work of our staff and growers across the Goulburn Valley.
“Our new TVC is a chance to say thank you whilst celebrating all that’s great about Australian made.”
General manager of marketing and innovation: Simone Coté
Campaign manager: Sophie Fransella
Creative: Leo Burnett Melbourne