Some Legend Has Taken Deadpool’s Marketing Budget And Given Us Idiotic Gold

Some Legend Has Taken Deadpool’s Marketing Budget And Given Us Idiotic Gold

In case you’d missed the ridiculousness that is the string of Deadpool marketing stunts, we’re here to keep you clued in.

A new billboard has cropped up to promote the film, and it uses just three emojis to spell out the name of the film.

That’s right, the marketers for the film literally shelled out the big bucks to put three emjois on a billboard to entice people to see the film. And so far, it’s working:

The R-rated, Ryan Reynolds-starring comic book film was also recently marketed as a weepy Valentines love-fest, with posters captioned with lines like, ‘A love for which is worth killing’.

You can see a few examples here:

Deadpool also hits cinemas on the suspiciously-close-to-Valentines-Day date of 12 February. One thing’s for sure, it certainly shakes things up from the usual movie marketing we’re used to seeing. Even if it is a little shitty.




Please login with linkedin to comment

Advertising Standards Bureau Tuaca YouTube

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]