Soap Creative and M&C Saatchi have led the Australian creative charge at IAB’s 10th annual MIXX Awards in New York, each winning Gold awards, while three other Australian agencies have secured Bronze and Silver.
Soap Creative and JWT Australia won Gold in the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured Gold in the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus. VLM Australia, Clemenger BBDO and Isobar Australia also received Silver and Bronze awards.
Soap Creative, JWT Australia, Clemenger BBDO and M&C Saatchi’s wining campaigns had all previously won rounds in Round 8 of IAB Australia’s Creative Showcase.
Opening the MIXX Awards, IAB’s US president and CEO Randall Rothenberg, commented: “The awards are a beacon of where the industry is going – an indicator of what works and why. They serve to not only recognise the best-of-the-best creative work in interactive marketing, but also are intended to educate the marketplace and inspire firms by pointing to what is possible and where the industry is heading.”
Attending the Awards, Alice Manners, CEO of IAB Australia commented: “The MIXX Awards honour both the exceptional creative and effective work globally, so our Australian agencies can be very proud of their efforts. There is no doubt we continue to punch above our weight as we consistently demonstrate the potential digital offers marketers to reach and move consumers.”
This year’s most prestigious MIXX Award, “Best in Show,” went to Chipotle Mexican Grill and Creative Artists Agency for their campaign “The Scarecrow.”
The IAB MIXX Awards jury was headed up by Jeff Benjamin, Chief Creative Officer, JWT North America, who oversaw a panel of industry thought leaders who closely reviewed and apprised hundreds of interactive campaigns and programs from around the world.
The Australian 2014 IAB MIXX Award winners were as follows:
- M&C Saatchi Australia for Optus: Clever Buoy
- Gold – Can’t Be Contained
- Soap Creative and JWT Australia for Cancer Council NSW: I Touch Myself Project
- Gold – Public Service
- VLM Australia for Rip Curl: Rip Curl Search GPS
- Silver – Branded Utility
- Silver – Data Inspired Creative
- Bronze – Mobile
- Clemenger BBDO Melbourne for Tourism Victoria: Remote Controlled Tourist
- Silver – Branded Content
- Isobar Australia for Select Australia: Select footy Cards
- Bronze – Branded Mobile application