Small Businesses Drive Instagram’s Advertisers Over The Million Mark

Small Businesses Drive Instagram’s Advertisers Over The Million Mark

Instagram has announced it has reached more than one million monthly active advertisers, thanks primarily to small businesses.

In a recent blog post, the Facebook-owned photo and video sharing app revealed its advertiser number was five times more than a year ago, with the majority of brands being small businesses.

“We now have eight million businesses using business profiles, with the greatest adoption coming from the United States, Brazil, Indonesia, Russia and the United Kingdom,” the blog read.

“In the last month, over 120 million Instagrammers visited a website, got directions, called, emailed or direct messaged to learn about a business.”

Instagram said it plans to do more to help people meaningfully connect with businesses they care about by offering more insights on stories, posts saved, and multi-post images.




Please login with linkedin to comment

Gameshow

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]