Brand specialist and creative powerhouse, Simon Hong has been appointed executive creative director of brand and design agency, Hulsbosch. Together with Hans Hulsbosch, Hong will manage Hulsbosch’s creative development and direction with a mandate that includes full oversight of all aspects of client work and leading creative services for the agency.
Jaid Hulsbosch, director of Hulsbosch said, “Simon is a talented, high-calibre brand expert with an unwavering commitment and passion for excellence. He will shape and drive our work ensuring it performs and ultimately contributes to the success of our clients.”
Pictured L-R: Jaid Hulsbosch, Simon Hong, Hans Hulsbosch
A widely recognised practitioner, Hong has over 20 years experience working across various disciplines and moves on from his latest role as global principal at Wolff Olins.
On assignment in Seoul as executive creative director at Cheil Worldwide, Hong was overseeing experiential marketing for global tech company Samsung. Prior to Cheil, he was based in Sydney where he was a founder and creative director for the brand consultancy Re within the M&C Saatchi network.
Hong is a specialist in translating brand to multi-dimensional, participatory and sensory experiences. He is well known for developing holistic brand programs and their manifestation to communication, environmental, social, digital, experiential and retail platforms.
“Over the years I have witnessed the great work of Hulsbosch. They are Australia’s most influential branding consultancy and it contributes significantly to the local language of brand.
“I’m excited to lead an impressive creative team. Together, we will pursue innovative and game-changing branding solutions for clients to achieve cut-through and commercial success,” commented Hong.