To celebrate Sheridan’s commitment to long-lasting quality, the brand has set their sights on the disposable nature of Christmas.
In recent years, Christmas has increasingly become inundated with disposable gifts. Even the season itself feels disposable – twelve days (if you’re lucky) and it’s done.
Sheridan is the antidote to the disposable gifts that have come to define Christmas.
Their range of quality gifts are made to last, to keep giving and giving, from luxury loungewear, silk eye masks and monogrammed robes through to towels, bed linen, baby gifts and more.
So this year, with the help of the Sheridan Choir, the brand has committed to making Christmas itself last longer.
Sheridan GM of marketing Renee Awadalla said: “Christmas is the busiest period for brands.
“This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period.
“We hope consumers love the monogrammed Sheridan Choir as much as we do.”
TBWA\Sydney CCO Andy DiLallo said: “We wanted to put a smile on everyone’s face this Christmas, while reminding them of the longer lasting quality of Sheridan.”
The campaign will then continue for 30 days of a Longer Lasting Christmas, instore, on front windows and across social, digital and performance media.
Throughout the campaign, our Sheridan Choir will sing carols with a twist, promoting daily gift ideas, inspiration and discounts emulating the fun spirit of Christmas.
Group General Manager: Paul Gould
General Manager Marketing: Renee Awadalla
Marketing Communications Manager: Stephanie Maule
Sheridan Marketing Team: Sheridan GD Studio
Media Agency: OMD and NMPI
Creative Agency: TBWA Sydney
Chief Creative Officer: Andy DiLallo
Chief Strategy Officer: Matt Springate
Strategic Planner: Kathryn Claughton
Creative Director: Steve Hanzic
Creative Director: Nev Fordyce
Art Director: Andrew Torrisi
Writer: Chloe Saintilan
Client Partner: Gemma Rees
Business Director: Alex Stickler
Integrated Producer: Vanessa Hawke
Director/Editor: Lachlan French
Sound Design: Beau Silvester
Photographer: Georges Antoni and Felix Forest
Stylist: Kirsten Bookallil
DOP: Dale Bremner
Choir: Song Company
Music Composition: We Love Jam