Havas Melbourne has unveiled a new campaign for multicultural broadcaster SBS, as it seeks to continue to attract and retain the best industry talent from around the country.
‘There’s A Reason People Work At SBS’ aims to highlight SBS’ role in connecting all Australians to high-quality, independent and culturally-relevant media while inspiring audiences to explore, appreciate and celebrate the country’s diversity.
The campaign brings the stories of six very different employees to life to showcase the diverse range of backgrounds that make the broadcaster so unique, as well as the range of opportunities available at SBS.
It aims to inspire existing employees and encourage potential candidates who are looking for more meaningful employment to consider SBS.
The campaign will run across SBS media assets, as well as in social and digital channels, and includes a new SBS careers website where audiences can discover more about the culture and values of SBS and explore career opportunities.
Stig Bell, director of people and culture at SBS, said: “This is the first campaign that gives Australians a real sense of what it is like to work at SBS and why our employees are as passionate as they are.
“We are excited to be launching this campaign to tell the stories of our team members and attract future SBS talent.”
Damian Royce, executive creative director at Havas Melbourne, said: “Almost everyone had a story about why they wanted to work at this important and inspiring Australian organisation.
“For some, SBS was a key influence when they were younger, while for others, experiencing or witnessing hardship had changed the way they saw the world.
“The common thread among everyone was their desire to help make Australia a better place, and it was this clear sense of purpose amongst employees that made it easy for us to highlight what makes SBS such a unique employer.”
Fiona Warren, account director at Havas Melbourne, added: “A truthful and consistent employer brand proposition is essential to attracting and retaining the right people.
“From our very first meeting, we knew SBS was a special place to work, so it was a pleasure to help express SBS’ culture in a way that would help them continue to attract the best talent from around the country.”
Director of people and culture at SBS: Stig Bell
Marketing manager, Brand: Alex Conomos
Head of creative services: Joel Noble
Art director: Ashleigh Lane
Project manager: Lucy Rice
Employees featured: Abdullah Alikhil, Rhanna Collins, Nat Tran, Rebecca Gray, Mridula Amin, Joshua Griffin, Lesley Crawford, Jacqui Kilkeary, Paolo Polimeni, Russell Bartlett, Sarah O’Connor, Ursula Moore and Ben Nguyen
Agency: Havas Melbourne
Group managing director: Matt Houltham
Executive creative director: Damian Royce
Creatives: Andrew Fisher, Chris Shoolman, Zoe Yeoman and Liam Travers
Senior producer: Lauren Bell
Designers: Alex Roby and Darryl Van Der Meer
Operations manager: Leo Francis
Business director: Kate Griffiths
Account director: Fiona Warren
Account executive: Mai Nguyen
Production company: Guilty
Director: Dominic Allen
Executive producer: Jason Byrne
Producer: Alex Sturman
Production coordinator: Julian Costanzo
Production assistant: Maddy Johnson
DOP: Josh Flavell
Second camera: Justin Besser
First AC: Robert Tench
Art director: Ian Kanik
Sound recordist: Adam Afiff
Hair and make-up: Kirsty Bremner and Tina Hessell
Wardrobe: Jo Ayling
Editor: Richard Hamer
Online editor: Jamie Scott
Post-production grade: Martin Greer
Sound: Paul McCosh, Viva Sound
Photography: Josh Robinstone
Retoucher: Samantha Hawken
Photography producer: Chris Hemmings, Still Rep