Specialist agency Redhanded Communications Group has bolstered its social and content stocks following the development of an influencer strategy and platform to drive both customer engagement and brand activation in rural and regional Australia and beyond.
The platform includes a comprehensive social and content offering, Programmatic media unit, talent management solution and a publishing division.
The announcement follows the recent appointment of social director, Kate Pullen, and content producer, Anna McLeod, and comes on the back of strong growth in 2015.
Managing director Jim Gall said it was crucial redhanded kept pace and where possible, led the market in to new territories that drive innovative ways to engage audiences and add value to strategic, communication and return on investment objectives of clients.
Pullen said, “Audiences want to connect with brands on a deeper level, and learn more about who they are and what they represent. Social is a great space to do this.
“There’s no greater time for our clients to explore this progressive trend and learn how it can work to powerfully engage on a totally different level, particularly in rural and regional Australia where many communities are geographically isolated.”
Pullen joins Redhanded having previously worked in the community sector for 10 years in project management, before following her love of writing into the world of advertising and social media. Pullen is a regular writer for the Mamamia Women’s Network and has managed social media content strategies for a number of high profile clients including Swisse Wellness, Swann Insurance and Infiniti Cars Australia.
Extending on their social and content capabilities, Redhanded has also enhanced their media capacity by implementing a programmatic offeringwith additional support of Redhanded’s in-house research team to better tailor content for specific clients. Their most recent success story comes from rural clothing client, RB Sellars. A relatively new e-commerce player on social, Redhanded has implemented a broad mix content strategy for RB Sellars.
Supported with a highly targeted programmatic campaign, they uncovered strong advocates among the customer base, amplifying their brand message and more than doubling their following on Facebook in just 4 months.
Creative director Stuart Shepherd welcomes the new team and is excited about nurturing new talent.
“Seeing Anna elevated through the Clemenger Grad Program and grow in to her new Creative role is a great success for the agency.Working with this kind of ambitious, young talent reinforces our passion and commitment to creative problem solving,” he said.