Red Agency dominated the show that highlights the best public relations campaigns from the last year across Asia-Pacific.
The ‘Agency of the Year’ is the second year in a row the agency has won the accolade having been named ‘Asia Consultancy of the Year 2013’ last year. The winning campaigns by category were:
- Best Public Affairs Campaign. ‘Changing the Climate Conversation’ for the UN Foundation, a campaign to promote the Intergovernmental Panel on Climate Change Global Assessment Reports.
- Best Digital Campaign. ‘Most Powerful Arm Ever Invented’ with Havas Worldwide Sydney, Finch and Reactive. A campaign to raise funds awareness of Duchenne Muscular Dystrophy.
- Best Not for Profit Campaign. ‘Buy the Sky’ with the Royal Flying Doctors Service. Again an award shared with sister advertising agency Havas Worldwide Sydney. A campaign to raise funds for the iconic Australian charity.
- Certificates of excellence were provided for ‘Know What They Like, Find What They Love’, the 2013 Christmas campaign for eBay, and ‘Most Powerful Arm Ever Invented’ picking up two.
Managing director of Red Agency James Wright said: “It’s an incredible return of awards and continues to highlight that Australia is leading the way in PR creativity and strategy across the region. It’s a testament to the brilliance of our team that we continue to deliver on our vision of creating the most inspirational campaigns out there. ”