Specialist Out-of-Home agency Posterscope has announced the appointment Chris Oliver as national head of investment and Adrian Venditti as group agency director of their Melbourne office.
In the four years since Posterscope launched and brought OOH specialism to the Australian market, SMI has shown OOH as surpassing print as the third most invested paid media category, and the opportunities for brands to engage and influence their consumers have continued to improve at pace.
Speaking of the leadership changes Posterscope Australia managing director Joe Copley said, “Posterscope is focused on bringing innovation and creativity to OOH in Australia and we are investing in the right people and technology to enable this in our increasingly data-led and converged industry.
“Adrian joins us from Vizeum and brings immense value to the team with his strategic background and passion for connecting brands with people. Adrian’s appointment enables Chris to step into the newly created role of head of investment across the national Posterscope business, ensuring that our clients are maximising value from our media partnerships.”
Chris Oliver said, “Our specialist offering provides our clients the best opportunity to navigate the technology fuelled expansion of OOH.
“In this ever-changing OOH world, two things remain constant; not all options are equal, and our clients want to know that they are getting the best quality at the right price. That’s what we deliver and I’ll be working with our teams in Sydney, Melbourne and Brisbane to ensure we keep this up.”
Adrian Venditti added, “OOH has the ability to be more relevant and impactful than ever.
“My time with the Dentsu Aegis Network, and specifically Vizeum, has provided me with the strategic knowledge and experience to ensure we can truly integrate and collaborate with our clients across the group to deliver memorable out of home solutions.
“I’m incredibly excited about the opportunity to join the only specialist OOH agency in the country and look forward to helping shape the future of OOH communications over the next few years.”
Oliver and Venditti’s roles take effect immediately.